Creativity Isn’t Optional
There’s a common misconception about creativity. Too often, the word conjures up images of fingerpainting, improv games, or vision boards taped to the wall of a retreat center. And while those may have their place, they don’t even scratch the surface.
The truth is far more serious—and far more powerful.
Creativity is the fundamental human activity.
Not a luxury. Not a personality trait. Not something reserved for artists. It’s the deliberate capacity to generate meaningful, novel, and useful outcomes. It’s what drives evolution, entrepreneurship, and every leap forward we’ve ever made as a species.
In the world of IT entrepreneurship, where complexity and competition are relentless, creativity isn’t just helpful—it’s survival. It’s the source code behind strategy, differentiation, and adaptation. It’s what lets founders build something no one else could, and what helps teams solve problems no one else has faced before.
That’s why I launched Onion Duty Enterprises—a consulting practice grounded in the principle that creativity is not soft. It’s essential.
My work is built around The Mighty C, a fractal model of creativity that’s deliberate, repeatable, and actionable across scale. Whether I’m working with a solo founder, a five-person startup, or a university innovation lab, I help people build clarity, generate bold ideas, and move forward with purpose.
We offer three distinct paths:
Innovation Workshops that train teams to solve real challenges creatively
Profit Acceleration Consulting that sharpens operations and identifies scalable wins
Synergy Sessions—15- or 30-minute conversations to explore fit and possibilities
And now, as summer kicks in, we’re launching public sessions of The Mighty C Workshop, including a Pilot Workshop on June 18. (Seats are limited—learn more here).
If you’re in IT, entrepreneurship, education, or just trying to make something meaningful out of your work, you’re already in the creativity business. I’d love to help you do it more deliberately.
This blog is the beginning of a conversation. I’ll be sharing stories, methods, prompts, and provocations in the weeks ahead—based on real-world experience and grounded in both science and strategy. Feel free to follow along, join the dialogue, and get in touch.
Let’s build something that matters.
Let’s get to work.
#Creativity #Innovation #TheMightyC #Entrepreneurship #Leadership #Progress
